IN THE SPOTLIGHT · Darryl Cobbin & Larry Taman

Human creativity in the age of AI

Georgia Tech’s conference brought DC and LT into the debate on marketing’s future.

Editorial summary · Based on the public source below

Darryl Cobbin speaking at the 2025 Marketing Innovation Conference. Photo: Georgia Tech Scheller.

Georgia Tech’s Scheller College of Business reports that Darryl Cobbin delivered an opening keynote at its 2025 Marketing Innovation Conference. His message centered on protecting the brand promise and the consumer relationship as new technologies become available.

Larry Taman also joined a panel on AI in marketing alongside leaders from Coca-Cola, Alloy and Seyfarth Shaw. The discussion considered AI’s growing influence on content and engagement, while the event emphasized the continuing importance of human creativity.

The appearance documents the partners’ participation in an industry and academic conversation. It offers a contemporary complement to their corporate experience, without implying that the university or other panel participants are BPD clients.

Source: Georgia Tech Scheller · conference report, March 11, 2025 ↗

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