Larry Taman: from product launches to audience insight

A career spanning beverages, television and the emotional connection behind a brand.

Brand Positioning Doctors’ archived biography traces Larry Taman’s career from consumer brand management into media and technology consulting. It credits him with leading the Powerade launch and the introduction of Tropicana Grovestand, then describes work involving ABC, Paramount and Golf Channel.

That range offers a useful perspective on positioning: the question changes from what a shopper chooses on a shelf to what an audience chooses to watch, but the need for a meaningful reason to choose remains.

These accomplishments are presented as historical career experience reported by the firm. They should not be read as a list of current BPD contracts or as independently audited performance claims.