The A Pledge: opening more doors in Atlanta marketing

A 2020 interview documents DC’s involvement in an industry initiative focused on opportunity and accountability.

In December 2020, Darryl Cobbin joined John Ray on North Fulton Business Radio to discuss The A Pledge, a collective effort involving his firm and others in Atlanta’s marketing community. Its stated ambition was to create more inclusive opportunities across the industry.

The initiative asked agencies to work toward teams that better reflected Atlanta’s population over the following decade. The interview’s published agenda included participating organizations, first-year expectations and how agencies and brands could be held accountable.

This chapter adds an organizational dimension to Cobbin’s brand-building career. The conversation considers who gets to create marketing, develop professionally and shape the industry’s future—not only the campaigns audiences eventually see.