Experience.
In perspective.
Client work, career milestones and ideas from DC, LT and Jeff.
18 stories to explore
SpriteSprite: the power of staying culturally specific
DC reflects on the people and positioning behind a lasting brand story.
Read the story →
Boost Mobile × RockCorpsBoost Mobile × RockCorps: purpose people could participate in
A documented partnership connected music, volunteering and a young challenger brand.
Read the story →
Larry TamanLarry Taman: from product launches to audience insight
A career spanning beverages, television and the emotional connection behind a brand.
Read the story →
Jeff ShirleyJeff Shirley: the brand builder behind the show
A public introduction connects Lunchables experience with digital marketing leadership.
Read the story →
Positioning starts with how people remember youPositioning starts with how people remember you
Jeff Shirley explains BPD’s approach in a public industry interview.
Read the story →
CNN and the challenge of a clear brand identityCNN and the challenge of a clear brand identity
Larry Taman opens a conversation about what happens when positioning becomes fragile.
Read the story →
Human creativity in the age of AIHuman creativity in the age of AI
Georgia Tech’s conference brought DC and LT into the debate on marketing’s future.
Read the story →
Heard Not JudgedHeard Not Judged: positioning with an audience in mind
A public project credit documents DC’s contribution to a platform for boys and men of color.
Read the story →
A portfolio that crosses categoriesA portfolio that crosses categories
The firm’s public client gallery connects consumer, entertainment and institutional brands.
Read the story →
Kobe Bryant, 8 to 24Kobe Bryant, 8 to 24: a new number with a deeper story
BJ Bueno recalls working with DC, Rob Pelinka and Kobe on the meaning behind a defining transition.
Read the story →
The A PledgeThe A Pledge: opening more doors in Atlanta marketing
A 2020 interview documents DC’s involvement in an industry initiative focused on opportunity and accountability.
Read the story →
Inside The One Show’s Cultural Driver juryInside The One Show’s Cultural Driver jury
DC’s 2021 judging appointment placed his experience at the intersection of brands and culture.
Read the story →
Powerade, Deion Sanders and a World Cup launchPowerade, Deion Sanders and a World Cup launch
Larry resurfaces a 1994 commercial and the sports-marketing history behind it.
Read the story →
Aflac and the opportunity beyond the scoreboardAflac and the opportunity beyond the scoreboard
Jeff highlights a conversation with Garth Knutson about basketball, visibility and closing gaps.
Read the story →
Building togetherBuilding together: Steve and Sheila Conner’s founder story
Jeff introduces a conversation about entrepreneurship, education and partnership.
Read the story →
Jim TrebilcockJim Trebilcock: the lessons behind a beverage career
From sorting bottles to major sponsorship negotiations, a guest conversation connects leadership with execution.
Read the story →
Bob Kraut and the courage behind a memorable marketing momentBob Kraut and the courage behind a memorable marketing moment
The Pontiac giveaway and mobile pizza ordering open a discussion about creative ambition.
Read the story →
Creating culture starts with better questionsCreating culture starts with better questions
DC’s Butternomics appearance explores why marketing reaches beyond advertising.
Read the story →
No stories match. Try another partner or topic.