Darryl “DC” Cobbin
Managing partnerBrand strategy, entertainment and culture. Former marketing leadership at Coca-Cola, Boost Mobile and 20th Century Fox.
Connect on LinkedIn ↗Featured underwriters · Preview
Great brands. Shared possibilities.
Preview only. These businesses appear in BPD’s public client portfolio and are not confirmed television underwriters or advertisers.
The full conversations
Press play. Think bigger.
The flagship seriesBrands.
Brands.
Beats. Bytes.
Brand builders in conversation. Join DC and LT for the people, ideas and experiences at the intersection of marketing, technology and culture.
Explore all 20 featured episodes →Experience, documented
Behind the brands.
Boost Mobile × RockCorpsCareer Case Study
Boost Mobile × RockCorps: purpose people could participate in
A documented partnership connected music, volunteering and a young challenger brand.
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Heard Not JudgedDocumented Work
Heard Not Judged: positioning with an audience in mind
A public project credit documents DC’s contribution to a platform for boys and men of color.
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Positioning starts with how people remember youStrategy
Positioning starts with how people remember you
Jeff Shirley explains BPD’s approach in a public industry interview.
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Larry TamanPartner Profile
Larry Taman: from product launches to audience insight
A career spanning beverages, television and the emotional connection behind a brand.
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A portfolio that crosses categoriesClient Portfolio
A portfolio that crosses categories
The firm’s public client gallery connects consumer, entertainment and institutional brands.
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LinkedIn & industry spotlight
From the partners’ perspective.
SpriteFrom LinkedIn
Sprite: the power of staying culturally specific
DC reflects on the people and positioning behind a lasting brand story.
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CNN and the challenge of a clear brand identityFrom LinkedIn
CNN and the challenge of a clear brand identity
Larry Taman opens a conversation about what happens when positioning becomes fragile.
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Jeff ShirleyFrom LinkedIn
Jeff Shirley: the brand builder behind the show
A public introduction connects Lunchables experience with digital marketing leadership.
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Human creativity in the age of AIIn the Spotlight
Human creativity in the age of AI
Georgia Tech’s conference brought DC and LT into the debate on marketing’s future.
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From the archive & the conversation
More stories. More perspective.
Kobe Bryant, 8 to 24Career Case Study
Kobe Bryant, 8 to 24: a new number with a deeper story
BJ Bueno recalls working with DC, Rob Pelinka and Kobe on the meaning behind a defining transition.
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The A PledgeIndustry Leadership
The A Pledge: opening more doors in Atlanta marketing
A 2020 interview documents DC’s involvement in an industry initiative focused on opportunity and accountability.
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Inside The One Show’s Cultural Driver juryIn the Spotlight
Inside The One Show’s Cultural Driver jury
DC’s 2021 judging appointment placed his experience at the intersection of brands and culture.
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Powerade, Deion Sanders and a World Cup launchFrom LinkedIn
Powerade, Deion Sanders and a World Cup launch
Larry resurfaces a 1994 commercial and the sports-marketing history behind it.
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Aflac and the opportunity beyond the scoreboardFrom LinkedIn
Aflac and the opportunity beyond the scoreboard
Jeff highlights a conversation with Garth Knutson about basketball, visibility and closing gaps.
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Building togetherFrom LinkedIn
Building together: Steve and Sheila Conner’s founder story
Jeff introduces a conversation about entrepreneurship, education and partnership.
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Jim TrebilcockFrom the Show
Jim Trebilcock: the lessons behind a beverage career
From sorting bottles to major sponsorship negotiations, a guest conversation connects leadership with execution.
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Bob Kraut and the courage behind a memorable marketing momentFrom the Show
Bob Kraut and the courage behind a memorable marketing moment
The Pontiac giveaway and mobile pizza ordering open a discussion about creative ambition.
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Creating culture starts with better questionsIn Conversation
Creating culture starts with better questions
DC’s Butternomics appearance explores why marketing reaches beyond advertising.
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On stage. In conversation.
Explore the archive
More from the listening room.
Experience on both sides of the table.
Larry “LT” Taman
Managing partnerConsumer brands, media and technology. A career spanning beverage launches and audience insight.
Connect on LinkedIn ↗Jeff Shirley
Managing partnerBrand building and digital marketing. Experience at Kraft, Coca-Cola and Georgia-Pacific, plus the production perspective behind the show.
Connect on LinkedIn ↗Your next chapterGive your brand
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